Trademarks convey the image and the added value of a company, product, service … They co-create the identity of consumers and companies or their products and services, respectively. As they form an integral part of intangible assets of companies, trademarks require prudent management, taking into account that a strategically guided trademark management undoubtedly contributes to the achievement of business objectives. In terms of contents, trademark management falls within the management of a company’s intellectual capital. We should, therefore, tell the story of your trademark together.
The love for brands, the creativity in all aspects of life, the continuous search for new and better communication strategies, the need to combine people and messages, the passion of detecting and creating new trends, the accumulation of knowledge and the eagerness for making and achieving our goals - these are the values that create our agency.
Varja Golouh, Managing Director of Imelda Ogilvy
© 2008. Imelda Ogilvy
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