Ogilvy Interactive leading interactive agency

29. 05. 2008, Imelda Ogilvy

New York - In a report by Forrester Research Ogilvy Interactive was named a leading interactive agency in the industry with a "comprehensive interactive marketing offering."

The report, titled "The Forrester Wave^TM: Interactive Marketing Agencies, Q4 2007" evaluated Ogilvy Interactive along with six other agencies screened from Advertising Age magazine's "Top 50 Interactive Agencies" list. The Forrester report noted that Ogilvy Interactive "demonstrates its leadership with strong analytic capabilities, robust audience research techniques and broad experience with emerging channels and social media." According to Forrester's findings, Ogilvy Interactive earned the top marks in categories such as current offering, strategy and market presence.

"Being recognized by Forrester as a leader in digital marketing is about as good as it gets," said Carla Hendra, Co-CEO of Ogilvy North America and Chairman of Ogilvy New York. "Our commitment to creative excellence and deep digital experience is paying off -- in one year we've won the Cannes Grand Prix Cyberlion and been named a leader by Forrester."
The Forrester report evaluated each agency's current offering and strategy for interactive marketing against 52 criteria that encompass everything from analytics to creative use of emerging media. The rigorous review process included in-depth interviews with agency clients, and the agency's approach to solving three hypothetical marketing challenges.

Jean-Philippe Maheu, Ogilvy's Chief Digital Officer noted "Our people and our clients are the ones who have earned this recognition by their commitment to a 360 view of marketing in a digital world. We look forward to delivering even greater innovation in the digital space in the year ahead."

In the report Forrester notes that Ogilvy is a "good fit for companies seeking large-scale interactive marketing programs that span interactive channels and require in-depth analytics."