16. 10. 2008,
Autumn meadow, mighty tree rising towards the sky. Morning dawn is surrounding the meadow. The sun is slowly but steadily rising and drying the morning dew. It is warming us and the strong oak, faithfully defying time and weather. And growing.
A young couple is playfully running on the meadow. The mighty tree is inviting them with the swing. The girl climbs on it and her partner starts swaying her ... but the swing gets carried high up in the sky. The tree is growing.
"The ad is focusing on the present and future clients of Abanka and telling them that by investing in many different forms of savings that Abanka is offering them, they will definitely reach big goals they have in life," explains creative director at Imelda Ogilvy, Jure Požun.
The production house Kerozin has recorded the "growing TV ad" in an idyllic environment on a meadow with an old oak. Sanja Maresma and Nina Hočevar from Imelda Ogilvy supervised the shoot. They couldn't have been happier: the recording and photographing went smoothly, the weather and the actors cooperative... It all made for a rare occurence in film production: a relaxed and problem-free atmosphere at the shoot. The client and the whole team were also happy with the finished product.
The love for brands, the creativity in all aspects of life, the continuous search for new and better communication strategies, the need to combine people and messages, the passion of detecting and creating new trends, the accumulation of knowledge and the eagerness for making and achieving our goals - these are the values that create our agency.
Varja Golouh, Managing Director of Imelda Ogilvy
© 2008. Imelda Ogilvy
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