28. 11. 2008,
Creative solution of Imelda Ogilvy for all of South Eastern Europe
Large bows and little gifts to show that we care. These are the most recognized elements of Milka's new promotion campaign. Creative design was prepared by Agency Imelda Ogilvy, which is very proud that this design will be used in Milka's campaigns in all countries of former Yugoslavia.
We have loved Milka for a long time. It has been soothing our own chocolate crises, we often give it as a present to the ones we love and whose day we would like to make sweeter. Since Milka has recently changed its packaging and now comes in improved 250 g pasteboard boxes it became even more appealing to give it to someone as a little gift to show that we care.
Imelda's campaign for Milka is all about Milka's chocolate as a synonym for a small sign of attention. This is the main message of the campaign and the common thread of other aspects of advertising to which we also added little extras. Milka billboards carry a big a purple bow, Cosmopolitan magazine also came wrapped in a purple ribbon this month ... Similar campaigns are also being carried out in place in all the countries from Croatia to Macedonia.
Do you suddenly feel a craving for chocolate? Don't fight it, Milka is waiting for you in the nearest store. Who says that small signs of attention should be just for someone else?
The love for brands, the creativity in all aspects of life, the continuous search for new and better communication strategies, the need to combine people and messages, the passion of detecting and creating new trends, the accumulation of knowledge and the eagerness for making and achieving our goals - these are the values that create our agency.
Varja Golouh, Managing Director of Imelda Ogilvy
© 2008. Imelda Ogilvy
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