Poster - Dare Vršič
Poster - Aleš Mertelj
Problem
How to encourage debate and awareness about organ and tissue transplantation with the help of Union of Professional Football Players of Slovenia (SPINS)?
Solution
Football pass is very similar to donating tissue and organs, that's why we brought SPINS, Slovenian Transplant Association and Slovenija-transplant organization together in communications campaign, we named Pass it on. We invited famous football players from all teams playing in Prva liga (strongest Slovenian football league) to address their fans and pass them on the topic to think about. On unobtrusive way we reminded target groups, that they can pass on live to someone else.
The love for brands, the creativity in all aspects of life, the continuous search for new and better communication strategies, the need to combine people and messages, the passion of detecting and creating new trends, the accumulation of knowledge and the eagerness for making and achieving our goals - these are the values that create our agency.
Mojmir Ocvirk, Managing Director of Imelda Ogilvy
© 2008. Imelda Ogilvy
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