Problem
On November 1st, 2011, company Geoplin plinovodi has changed its name to Plinovodi d.o.o. (public unlimited company). Change of name had to be followed by complete change in corporate design.
Solution
Company’s basic activity is managing the Slovenian gas pipeline network and we wanted to transform this into graphical language. Of that reason we used imagery of networks and pipes to design a letter P as a sign, which can tell a story of intertwinement and connections between all energy users. We also used the idea of a maze, a labyrinth through which a pipe can always find the right way. Much the same way as Plinovodi d.o.o. can always connect all the required dots by being dedicated to their values and goals.
The love for brands, the creativity in all aspects of life, the continuous search for new and better communication strategies, the need to combine people and messages, the passion of detecting and creating new trends, the accumulation of knowledge and the eagerness for making and achieving our goals - these are the values that create our agency.
Varja Golouh, Managing Director of Imelda Ogilvy