Milka - packages
Problem
Before launching their new product – Milka ChocoHearts – Kraft Foods needed an appropriate packaging design.
Solution
Together with client we designed new packaging for three different kinds of ChocoHearts: plum, strawberry and apple. The biggest challenge was how to design a packaging, which would stand out when compared to competition, but at the same time maintain traditional Milka colors.
The love for brands, the creativity in all aspects of life, the continuous search for new and better communication strategies, the need to combine people and messages, the passion of detecting and creating new trends, the accumulation of knowledge and the eagerness for making and achieving our goals - these are the values that create our agency.
Varja Golouh, Managing Director of Imelda Ogilvy
© 2008. Imelda Ogilvy
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