Morela - print ad
Morela - print ad 2
Problem
Our client Morela Ophthalmologists (Optics and Center for refractive eye surgery) wanted to upgrade existing singular communications
and connect them into one single corporate visual identity.
Solution
We based our communications campaign on the idea, that Morela Optics can be a lot more than usual store – it can be a personal belief, a value system or aspiration for perfection. We devised a concept 'We see the same things differently', which constantly creates new dialogs with consumers and uncovers new views on every subject matter imaginable.
The love for brands, the creativity in all aspects of life, the continuous search for new and better communication strategies, the need to combine people and messages, the passion of detecting and creating new trends, the accumulation of knowledge and the eagerness for making and achieving our goals - these are the values that create our agency.
Varja Golouh, Managing Director of Imelda Ogilvy
© 2008. Imelda Ogilvy
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