Problem
For their over the counter drug Bilobil, Krka desired a campaign, which could be used on markets all over the Europe.
Solution
Together with Krka we developed a creative concept, based on a strategy or a plan for better life. People who use Bilobil can solve everyday problems just with the power of their mind, thus helping themselves and others (TV ad). They are in touch with their social surroundings and are constantly developing their skills, earning gratitude and respect from their friends and family. Bilobil improves blood circulation and keeps their mind in top shape.
The love for brands, the creativity in all aspects of life, the continuous search for new and better communication strategies, the need to combine people and messages, the passion of detecting and creating new trends, the accumulation of knowledge and the eagerness for making and achieving our goals - these are the values that create our agency.
Varja Golouh, Managing Director of Imelda Ogilvy