Problem

In 2009, client's Re.misli philosophy outgrew the frames of an environmental project and transformed into an integral social responsibility philosophy and movement with the motto "Every gesture counts". It was even more intensively incorporated into Si.mobil operations. Moreover, the company established a non-profit organization Si.voda Fund, which is with awareness and active investment responsible for preserving healthy and clean waters in Slovenia. Consequently, the client wished the annual report 2009 to reflect its environmentally and socially responsible efforts.

Solution

Si.mobil ecological conscience is driven by the thought that every gesture counts. This year's annual report is therefore dedicated to saving energy and its online version has black background which on one hand exposes the problems of light pollution and on the other promotes less electric energy consumption. Less electric energy is used to view a website with black background. Document version of the annual report has white surface and is designed to promote rational use of ink and paper in case of printing. With a view to limit the scope of printed materials, it is published only in electronic form. The report is accessible at www.annualreport2009.simobil.si and on USB keys with enclosed energy saving light, which enables everyone a small gesture for doing something positive for the environment.