Problem
As a leading stillwater on the market, Zala trademark is frequently the target of the competition that deals it low blows and tries very hard to ruin its reputation by dubious tests. The reputation of the leading stillwater trademark should be restored, the fact that it is a virgin spring water emphasized and its indisputable quality accentuated. It is time to raise the trademark to a higher level, the level of philosophy.

Solution
The »Rainbow« campaign gives Zala a strong emotional appeal, while aesthetics and well-produced solutions contribute to its captivating fascination. The result: higher positioning and clear differentiation from other water trademarks on the Slovenian market.