Union Radler's new flavor

Facebook App Zadeni okus

Union Radler - print ad

Problem

How to offer Union Radler's new flavor to old customers as well as introduce it to new target groups?

Solution

We refreshed existing communication for Union Radler and put the new flavour – red orange – in the forefront. Communications campaign stays in the context of recreational sports, but redesigned backgrounds and playful 3D animation make delightful flavor of red orange stand out. New Union Radler with its unique blend of colors, scents and tastes aims at wide audiences. Therefore we upgraded classical ad material (TV, print as well as web ads and banners, point of sale and HORECA material) with Facebook advertising. We created application Zadeni okus, which is simultaneously a sweepstake and a viral ad – elements of simplicity, fun and lucky chance make it perfect to spread among Facebook friends.

Why the Imelda Ogilvy Agency? Because of the people, who make the agency!

The love for brands, the creativity in all aspects of life, the continuous search for new and better communication strategies, the need to combine people and messages, the passion of detecting and creating new trends, the accumulation of knowledge and the eagerness for making and achieving our goals - these are the values that create our agency.

Varja Golouh, Managing Director of Imelda Ogilvy