Problem
We made advertising support for Clarinase medicine that cures allergy symptoms and regular cold. Main communication goal was to raise medicine brand recognition and to inform people that they can get medicine without prescription and cure their obvious allergy and unbearable cold by themselves.

Solution
We have hosen a very simple and pleasing advertising approach. As a brand-lover agency we wished to emphasize product simplicity and efficiency in struggle against allergies and cold. Creative solution is based on humorous and simple emphasis on different face parts, as face is our personal media when communicating. Image and wordplay are pointing out problems that we face when having allergy or a cold. NezNOSna alergija? (Unbearable allergy? NOS = NOSE). Our main TV character, who cannot stop sneezing, knows for sure, how indispensable is to have the right medicine and not only a handkerchief in your pocket.