Toblerone 100th anniversary print ad
Problem
How to celebrate 100th anniversary of the best triangularly shaped chocolate with no advertising budget? Not easy, but possible.
Solution
Lead message of the prize-winning game in honour of Toblerone chocolate's 100th anniversary reminded many consumers of this important jubilee. In addition it also offered them a possibility to win interesting and handy Toblerone prizes. But they had to earn them. How many of them did actually know which mountain is Toblerone's trade mark? Surprisingly, many.
The love for brands, the creativity in all aspects of life, the continuous search for new and better communication strategies, the need to combine people and messages, the passion of detecting and creating new trends, the accumulation of knowledge and the eagerness for making and achieving our goals - these are the values that create our agency.
Varja Golouh, Managing Director of Imelda Ogilvy
© 2008. Imelda Ogilvy
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