Problem

With its latest annual report Si.mobil wanted to transparently present business overview and important activities of the past year.

Solution:

In the spirit of Si.mobil’s philosophy called Re.misli and project called Obraz sprememb the annual report is based on idea, that corporations have moral obligations towards environment and society. We have to acknowledge that all our actions have consequences. By being responsible Si.mobil has put the mirror in front of itself and is trying to make the mirror’s reflection as green and clear as possible. Annual report is not just a reflection of Si.mobil’s work but appeal to all, that care, to join Obraz sprememb community. Users of annual report’s digital version can upload their photography and thus become members of community, aiming higher and seeing further. Annual report is accessible on www.simobil.si/letnoporocilo2010 and as USB key inside of a mirror box. It is a reflection of Si.mobil’s business year of 2010 and invitation for the readers to join Obraz sprememb project.

Annual report is user and environment friendly in terms of design and chosen material. Web page has simple and clear structure; it follows the story of sustainable development with the help of animated illustrations. Printable version is designed with rational use of ink and paper in mind.