Problem

For the last 10 years Si.mobil has been a spinning wheel of mobile imagination. During this whole period they had a lot of positive support from the media who understood the importance of Si.mobil's original and quality offer for the Slovenian customers. Ten years of successful and interesting experiences are more than a great reason to accept Simobil's invitation to the right side of life.

Solution

Evening party celebrating the client's 10th anniversary was a nice opportunity for Si.mobil's board of managers to socialize with representatives of the media that supported them through all this time. Event was placed in a green, vivid ambience that enabled relaxed conversation about the last 10 years and a positive look to the future. When planning the event we managed to combine Si.mobil's socially responsible strategy Re.misli (Re.think) with the concept of latest campaign in a common message, "I am on the right side." Furthermore this multifaceted message was integrated in unique artistic invitation and gifts, made from recycled mobile phones, by a recognized artist Natan Jurančič. In memory of this event, each guest received framed art graphic, created especially for this occasion. The evening vas hosted by ever-elegant Živa Rogelj and performers Gal and Galeristi had given the evening a superb musical touch.