Elan Yachting promotion print
Elan Yachting promotion print 2
Problem
Vacations at the seaside usually place high on the list of dreams and wishes of many an adult. How can we further strengthen the desire for seaside adventures with appropriately designed promotion materials? For Elan Yachting, we have prepared a set of printed matter and ads inviting enthusiasts to ride the waves.
Solution
Why not design a catalogue that could also serve as a poster? Why not see to it that promotion materials end in a visible place instead in a dustbin? We have combined two functions and designed an identifiable collection of presentation materials for sailboats and motorboats of Elan from Begunje. Ads for various print media additionally upgrade and complement the story.
The love for brands, the creativity in all aspects of life, the continuous search for new and better communication strategies, the need to combine people and messages, the passion of detecting and creating new trends, the accumulation of knowledge and the eagerness for making and achieving our goals - these are the values that create our agency.
Varja Golouh, Managing Director of Imelda Ogilvy
© 2008. Imelda Ogilvy
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