Pattex

Patex print ad

Problem

How to present the key advantage of FMCG product in a fun, simple way to consumers?

Solution

We portrayed the basic operation of the product with symbolic relation to the basic life bond - partnerships and equipped it with the slogan "Long lasting glue".
The central visual story shows an elderly couple. The expression on the gentleman's face shows stereotype fussy old man, angry at the world, which after many years of living with his dear wife still embraces the commitment and passion. And in all these years they have been able to maintain a strong bond that makes them inseparable.

Agency Imelda Ogilvy received for its "Couple" print ad for brand Pattex special recognition. Editorial board of publications Luerzer's Archive - which has been publishing the best selection of ads in the world, inspiring and informing thousands of creatives in the world and successfully predicting trends in advertising for the past 25 years - chose this ad for International Print ad of the week.

Why the Imelda Ogilvy Agency? Because of the people, who make the agency!

The love for brands, the creativity in all aspects of life, the continuous search for new and better communication strategies, the need to combine people and messages, the passion of detecting and creating new trends, the accumulation of knowledge and the eagerness for making and achieving our goals - these are the values that create our agency.

Varja Golouh, Managing Director of Imelda Ogilvy