Problem
OPA!Insurance package from Zavarovalnica Maribor is the only property insurance package with legal and personal assistance in Slovenia. Now it includes home assistance as well. How to communicate joined insurance services and build the image of the insurance company, which wants to be different from its competition, at the same time?

Solution
First part of the OPA! campaign was designed in 2005 and the recent campaign is upgraded regarding the first story. Annoying woman from the first ad, where she was yelling at unaware neighbour: “See you in court!, when the block of flats literally demolishes, now turns out to be a very nice neighbour. Perhaps because this time she is guilty for the accident herself?! With some good will we can avoid many unpleasant situations. As Zavarovalnica Mariborthey says: “The life goes on .”