Milka Tenderness

MILKA Tenderness Office - print ad, step 1

MILKA Tenderness Office - print ad, step 2

MILKA Tenderness Office - print ad, step 3

MILKA Tenderness Home - Billboard, step 1

MILKA Tenderness Home - Billboard, step 2

MILKA Tenderness Home - Billboard, step 3

Problem
To create a communication campaign for Milka chocolate that addresses modern women.

Solution

We all need the little everyday indulgements that make our negative, stressful thoughts go away and improve our mood. To this end, Kraft Foods Beograd and Imelda Ogilvy agency devised a communication campaign for Milka brand, which addresses modern women and their wish for tender pampering. Creative idea is presented through succession of photographs that show how quickly an unpleasant moment can become a pleasant one. All we have to do is make time for a piece of Milka chocolate.
Communication campaign was designed for Slovenian, Croatian, Bosnian and Serbian markets. It is composed of a series of posters, printed ads and selling point equipment.

Why the Imelda Ogilvy Agency? Because of the people, who make the agency!

The love for brands, the creativity in all aspects of life, the continuous search for new and better communication strategies, the need to combine people and messages, the passion of detecting and creating new trends, the accumulation of knowledge and the eagerness for making and achieving our goals - these are the values that create our agency.

Varja Golouh, Managing Director of Imelda Ogilvy