Milka Jacobs print ad
Milka Jacobs prize winning games poster
Problem
Milka is the most popular chocolate in Slovenia, but she is not resting on laurels. Advertising in mass media is no longer enough. Point of sale is getting more and more importaint for the communication with the consumer, especialy in the segment of mass consumption.
Solution
Involving the consumer in price winning games and awarding the shopping contributes to bigger influence of the brand on consumers. More noticeable point of sell is helping to reach better results. In the crowd of messages in the shopping stores, we try to be noticed also on the shelves.
The love for brands, the creativity in all aspects of life, the continuous search for new and better communication strategies, the need to combine people and messages, the passion of detecting and creating new trends, the accumulation of knowledge and the eagerness for making and achieving our goals - these are the values that create our agency.
Varja Golouh, Managing Director of Imelda Ogilvy
© 2008. Imelda Ogilvy
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