MILKA – Happiness is in small attentions

MILKA – Happiness is in small attentions TV ad Friends

MILKA – Happiness is in small attentions TV ad Family

MILKA – Happiness is in small attentions print ad Friends

MILKA – Happiness is in small attentions print ad Family

MILKA – Happiness is in small attentions jumbo Friends

MILKA – Happiness is in small attentions jumbo Family

Problem

Milka chocolate is familiar to all of us, but we usually buy it for own indulgence. Until now Kraft Foods did not communicate Milka chocolate as a great gifting option for friends and family. 

Solution

Gifting and attention is the core of the campaign, because 250-grams Milka is a great gifting option that shows our friends and family how much the mean to us. The campaign was created and produced by Imelda Ogilvy Slovenia and will be presented to markets of Slovenia, Croatia, Bosnia and Herzegovina, Serbia, Montenegro, Macedonia and Albany. Creation of campaign that shows Characteristic Milka alpine world was confided to Slovene advertising agency for the first time. TV ad filming for Milka took place in Slovene Alps, in Dovje near Kranjska gora. Celebrity characters in ads were Slovene skier Tina Maze, actress Inti Šraj and model Tjaša Stanič.

Why the Imelda Ogilvy Agency? Because of the people, who make the agency!

The love for brands, the creativity in all aspects of life, the continuous search for new and better communication strategies, the need to combine people and messages, the passion of detecting and creating new trends, the accumulation of knowledge and the eagerness for making and achieving our goals - these are the values that create our agency.

Varja Golouh, Managing Director of Imelda Ogilvy