Problem

We like Milka for a long time already. Since it recently changed it's packaging into improved 250 g pasteboard boxes it became even more appealing to give it someone as a small attention.

Solution

Happiness lies in small attentions. This is the main message of campaign and also the common thread of all communication tools. We added small additions to basic formats of advertising:  we made large billboards more noticed by placing a big purple tie on them, we wrapped up Cosmopolitan and Obrazi with the same tie this month, on television we are more perceivable with small formats of TV ads. These are small additions that pay more attention. We planned the campaign in Ljubljana for all markets of former Yugoslavia, where the campaigns are being paralelly carried out.