Lifegenetics - billboard
Problem
How to familiarize the general public with nutrigenomics and LifeGenetic's Nutrigenomic Guide?
Solution
LifeGenetics analyse their customers’ genes and prepare the Nutrigenomic Guide – collection of information and guidelines for well balanced diet and healthy lifestyle in form of a book. With the help of Nutrigenomic Guide everyone can adjust their eating and lifestyle habits to their genetic predispositions.
We put the Nutrigenomic Guide in the role of a bestseller and described it as any literary critic would: ˝The true story of You, which will change Your life.˝
The love for brands, the creativity in all aspects of life, the continuous search for new and better communication strategies, the need to combine people and messages, the passion of detecting and creating new trends, the accumulation of knowledge and the eagerness for making and achieving our goals - these are the values that create our agency.
Varja Golouh, Managing Director of Imelda Ogilvy
© 2008. Imelda Ogilvy
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