Countdown - TV ad
Countdown - print ad
Problem
Lymphoma, Leukemia, MDS disease and Disseminated plasmacytoma are treacherous diseases. Usually they hide behind fairly innocent symptoms like: cough, fever, enlarged glands, tiredness, frequent inflammations, bone pain and other. People usually do not put much attention to them and go to a physician only when diseases progress.
Solution
We created a campaign that warns people not to wait and try to discover symptoms of Lymphoma, Leukemia, MDS disease, Disseminated plasmacytoma and other blood-related diseases in time. We used a metaphor of count-down watch to promote symptoms and timely visits to a physician. Time is of utmost importance in medical treatment of blood-related diseases. Campaign consists of following elements: web video, print ad, billboard, citylight, web banner, leaflet and T-shirts.
The love for brands, the creativity in all aspects of life, the continuous search for new and better communication strategies, the need to combine people and messages, the passion of detecting and creating new trends, the accumulation of knowledge and the eagerness for making and achieving our goals - these are the values that create our agency.
Varja Golouh, Managing Director of Imelda Ogilvy
© 2008. Imelda Ogilvy
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