Problem

In their annual report Krka wanted to communicate their success. They've stuck with their mission, vision and values for a number of years and became one of the most innovative companies in the region.

 
Solution           

Because Krka is one of leading pharmaceutical companies, we joined forces and created a story for their annual report named Fast and flexible among the big. We used the metaphor of river Krka to present a company, which has its own beginnings, it paves its own path, grows with the help of environment and finally swims with the biggest. We showed historical turning points with pictures and text, this way we made Krka’s story of success even more interesting for annual report’s readers.