Account for kids print add
Account for kids print add 2
Problem
It is not simple to address the young population in a language and with images that capture its attention and interest. Abanka informs its Primary School clients of accounts designed to fit their needs by means of Japanese anima cartoons (2 TV ads) and ads designed in a comic book fashion (print ads). The action in question was designed on the basis of a qualitative research of the lifestyle of adolescents, their values and way of communicating. To a certain extent, the target group itself acted as the co-creator of advertisements.
Solution
The message addressing children aged between 6 and 14 should be clear, short and visually attractive. We try to see the world through their eyes, apply their way of thinking and speaking, and acquaint them with the product that Abanka designed especially for them – i.e. account for Primary School students, which opens the door to the world of financial independence.
The love for brands, the creativity in all aspects of life, the continuous search for new and better communication strategies, the need to combine people and messages, the passion of detecting and creating new trends, the accumulation of knowledge and the eagerness for making and achieving our goals - these are the values that create our agency.
Varja Golouh, Managing Director of Imelda Ogilvy
© 2008. Imelda Ogilvy
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