Cancer Patients' Association of Slovenia - print ad
Cancer Patients' Association of Slovenia - print ad 2
Cancer Patients' Association of Slovenia - print ad 3
Problem
Cancer Patient's Association of Slovenia wanted a 25th anniversary campaign to let cancer patients know that they are not alone and that they have Association’s and public support.
Solution
Together with Cancer Patient's Association of Slovenia we created campaign called Infinite number of reasons to live. Intention of this campaign was to communicate that positive energy of numerous people can be a strong support to a person fighting against cancer. Cancer patients are not alone, they can find support in the Association and other sympathetic people. Every part of campaign leads to website www.nestetorazlogov.si, where visitors can contribute their own reasons to live, read other people’s reasons and take a peek at photo and video gallery by renown Slovenian artist’s and creators. Everybody with similar experience, sympathy, understanding and desire to help can find himself as a part of this campaign. Elements of campaign are TV ads, print ads, website, Facebook app, web banners, radio ad, Facebook, Twitter, event, book, and T-shirts.
reason #23 - TV ad
The love for brands, the creativity in all aspects of life, the continuous search for new and better communication strategies, the need to combine people and messages, the passion of detecting and creating new trends, the accumulation of knowledge and the eagerness for making and achieving our goals - these are the values that create our agency.
Varja Golouh, Managing Director of Imelda Ogilvy
© 2008. Imelda Ogilvy
| Contact
| Sitemap
| Authors
