Good things are magnetic

Good things are magnetic - TV ad

Good things are magnetic - print ad

Problem

How to present new Abanka consumer loans with attractive interest rates and benefits for couples?
 
Solution

New loans are attractive - literally. They are such a strong element of attraction that they pull passers by into Abanka branch offices. Because good things are magnetic.

The creative idea supports the message of the campaign at all levels in creates a good starting point for the entire communication specter in all the media (TV ad, print ad, insert, web banner and web ad, direct mail POS material and gadgets).

Why the Imelda Ogilvy Agency? Because of the people, who make the agency!

The love for brands, the creativity in all aspects of life, the continuous search for new and better communication strategies, the need to combine people and messages, the passion of detecting and creating new trends, the accumulation of knowledge and the eagerness for making and achieving our goals - these are the values that create our agency.

Varja Golouh, Managing Director of Imelda Ogilvy