Geoplin plinovodi

Annual report 2009

Problem
Geoplin Plinovodi is a major Slovenian company developing, planning, building and servicing natural gas transport infrastructure. It offers safe, reliable, economical and eco-friendly transport of household gas via its pipelines and distribution infrastructure. With annual business report 2009 they wanted to communicate their business results, visions and values through visual appearance that is consistent with their core business and their attributes: tradition, practicality, reliability, precision, hard work, ecological awareness, long-term thinking and development.

Solution
We decorated three contextual chapters with photographs, which are realistic presentation of Geoplin plinovodi’s work. That way we were able to communicate their dedication to their values and attributes. To every preface of chapters we added headlines with claims that upgrade and connect the text to a story. Our solution was based on the concept »Energy on the way« (Energija na poti) and we backed it up with appropriate graphics and texts.

Why the Imelda Ogilvy Agency? Because of the people, who make the agency!

The love for brands, the creativity in all aspects of life, the continuous search for new and better communication strategies, the need to combine people and messages, the passion of detecting and creating new trends, the accumulation of knowledge and the eagerness for making and achieving our goals - these are the values that create our agency.

Varja Golouh, Managing Director of Imelda Ogilvy