The Walking Dead - print ad
Problem
Fox Network wanted to invite new TV audience to watch cult series The Walking Dead.
Solution
Together with our client - Fox International Channels Balkans – we launched a campaign, inviting audiences to watch a 2nd season premiere on Fox Crime. We created print ads, citylights, web banners, interactive web banners, radio ad and Facebook activities. The Walking Dead series is full of scary moments and we wanted this fact to reflect also in advertising. So we gave some of our citylights a twist: during daytime they function as teasers, but when the night falls they become true ambassadors of series, giving passers by a taste of thrill and fear.
The love for brands, the creativity in all aspects of life, the continuous search for new and better communication strategies, the need to combine people and messages, the passion of detecting and creating new trends, the accumulation of knowledge and the eagerness for making and achieving our goals - these are the values that create our agency.
Varja Golouh, Managing Director of Imelda Ogilvy
© 2008. Imelda Ogilvy
| Contact
| Sitemap
| Authors
