Problem
The intention is to inform the young and the not-so-young that it is never too late to meet a friend, someone to talk to, a girlfriend or a boyfriend. All you have to do is dial 090 93 60 02.
So - why wait? We are encouraging men and women with two roguish TV ads, »melodious« print banners and video and DVD stick.
Solution
A short and clear message - let it happen! Whatever makes you tick: merely a conversation or even an actual date. Intended for men and women between 25 and 45 years of age - exceptions, however, prove the rule. With two appealing TV spots illustrating »wanna happen« situations we present to you in a simple manner how it would be if it did happen. We address men and women in the same manner also with familiar tunes in print ads, namely: Ne čakaj na maj, I am just waiting for a friend, Sex bomb, Could you be loved, More than words, etc. So, something for everyone. Let it happen!
The love for brands, the creativity in all aspects of life, the continuous search for new and better communication strategies, the need to combine people and messages, the passion of detecting and creating new trends, the accumulation of knowledge and the eagerness for making and achieving our goals - these are the values that create our agency.
Varja Golouh, Managing Director of Imelda Ogilvy
© 2008. Imelda Ogilvy
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