Problem

Between 23rd and 25th September 2009 Center for Autism Culture is organizing its 1st Festival of autism. The latter is devoted to the theme "Autistics Culture - myth or fact?'' Individuals with autism spectrum disorders have difficulties in social communication, social interaction and flexibility of thinking and living. This is why they are usually misunderstood and pushed to live on the social margin. At the same time, these individuals may be talented in many artistic fields. Art can become their voice, communication with the world and a source of pleasure and survival.

Solution

In the last decade or two, many artists with autism spectrum disorders have come into the public spotlight. Their talent has been freed from the "weird" label, and their creations have become a legitimate art form. Therefore the ad is conceived as the visual metaphor of art being a social expression channel (the voice) of people with autism spectrum disorders. Advertisement is also inviting to the 1st Festival of Autism, where the public can be informed about creations of persons with autism.