Abanka Cards print ad
Abanka Cards citylight
Abanka Cards innovative citylight 1
Abanka Cards innovative citylight 2
Problem
How to reward customers during the Christmas-New Year shopping season and further promote Abanka's deferred debit cards?
Solution
Together with the client, we designed a prize-winning game, focusing on key advantage of cards with deferred payment - this enables modern purchases, since the deferred payment allows you to afford more.
Ten lucky participants will participate in the sweepstake bringing "a year-round ticket to free purchases in the monthly value of 100 euros" and give them a little bit of consumer indulgence throughout the year.
The campaign was rounded off with a visual image of a modern woman with a card. Campaign was created under the leadership of Imelda Ogilvy's creative team and realised by Igor Škafar from production house Fotohiša DA!
The love for brands, the creativity in all aspects of life, the continuous search for new and better communication strategies, the need to combine people and messages, the passion of detecting and creating new trends, the accumulation of knowledge and the eagerness for making and achieving our goals - these are the values that create our agency.
Varja Golouh, Managing Director of Imelda Ogilvy
© 2008. Imelda Ogilvy
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