Problem

To attract target group attention and make an image of reliable, proactive and flexible financial partner at new service introduction meant for wealthiest segment of users.

Solution

New name, corporate identity and logo. Prestige, unique attitude, trust and devotedness to compound means reflect in all visual and verbal communication elements. With allegory of annual rings we put in front ultimate value of wealthy people, time, and with personal note in communication we extra emphasized premium position of service on the market. Printed ad, web banner, printed materials, corporate, exhibition brochure and direct mail have wrapped up a comprehensive communication with the target group.