Abanka - print ad
Problem
How to introduce new Abanka's offer that enables customers to invest in physical form of precious metals?
Solution
Together with Abanka we created a campaign in which we introduced investments in physical form of precious metals, with emphasis on gold. We addressed customers who buy gold as a form of investment as well as customers who buy it as a gift. Creative concept originates from the fact that gold is now within the reach of hands – in print ads we used visual metaphor for gold (sun) and showed the closeness of gold; in interactive web banners we invited people to find their nearest bank with gold. Additionally we created point-of-purchase materials, leaflets and gift cards with gold.
The love for brands, the creativity in all aspects of life, the continuous search for new and better communication strategies, the need to combine people and messages, the passion of detecting and creating new trends, the accumulation of knowledge and the eagerness for making and achieving our goals - these are the values that create our agency.
Mojmir Ocvirk, Managing Director of Imelda Ogilvy
© 2008. Imelda Ogilvy
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