Abanka Loands Fall campaign

Abanka Loans Fall campaign print add

Loans Fall radio ad

Abanka Loans Fall campaign web banner

Problem

Since autumn is a time of new decisions and investments, people often decide to take loans. The problem is how to convince people to take loans in time when you don't offer them the best rate of interest on the market?

The creative idea
The fixed rate of interest is definitely key information that catches people's attention in its fast changing world. Likable photography of a family that is trying to hide themselves from rain in a shelter of a tree shows us how unpredictable the weather can be. The title supplements its message very efficiently: Some things can't be predicted. This was an efficient creative idea, which stresses out fixed loan interest rate and tells people that Abanka has trustworthy services

Why the Imelda Ogilvy Agency? Because of the people, who make the agency!

The love for brands, the creativity in all aspects of life, the continuous search for new and better communication strategies, the need to combine people and messages, the passion of detecting and creating new trends, the accumulation of knowledge and the eagerness for making and achieving our goals - these are the values that create our agency.

Varja Golouh, Managing Director of Imelda Ogilvy