Abanka - TV ad
Problem
How to make Abanka's dedicated savings and fixed-term deposits look appealing to customers?
Solution
Together with Abanka we created a campaign, which presents day-to-day saving in a rather humorous way. Ads address customers and invite them to get interested in dedicated savings or fixed-term deposit products and to take advantage of a special offer waiting in Abanka's offices. We implemented this campaign into following materials: TV ad, radio ad, web banners, brochure and e-flyers.
The love for brands, the creativity in all aspects of life, the continuous search for new and better communication strategies, the need to combine people and messages, the passion of detecting and creating new trends, the accumulation of knowledge and the eagerness for making and achieving our goals - these are the values that create our agency.
Varja Golouh, Managing Director of Imelda Ogilvy
© 2008. Imelda Ogilvy
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