Abanka Depozits Autumn tv
Autumn campaign Abanka Depozits print add
Problem
How to support a wide range of saving products with universal communication tone, which would be accepted among our target group? How to present and approximate special saving offer to our target group in a way to maintain a story of nature and to take advantage of additional communication channels at the same time?
Solution
We wanted to differentiate Abanka from its competition and at the same time not express too many clichés. We found an answer in growth. This growth will offer positive surprises to our commissioners in a long term. The creative idea that was applied to a number of communication channels (TV ad, print ad, brochure) includes figure of a tree that carries a symbolic meaning. It represents strength, stability, safety and constant growth.
The love for brands, the creativity in all aspects of life, the continuous search for new and better communication strategies, the need to combine people and messages, the passion of detecting and creating new trends, the accumulation of knowledge and the eagerness for making and achieving our goals - these are the values that create our agency.
Varja Golouh, Managing Director of Imelda Ogilvy
© 2008. Imelda Ogilvy
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