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How to make Abanka's services more familiar to people and reassure them that they are the right solution for them? The aim of this advertising campaign was to launch new corporate image of Abanka, to increase its recognition and reputation.
New image of Abanka is based on identification with nature and it`s values. The purpose was to make services more attractive for bank's clients. We decided to inform them about new services trough visual and verbal communication that included elements of nature. For Abanka's new campaign launching, we chose an image of a young woman watering flowers that was additionally integrated with the slogan "We look after larger growth".
The love for brands, the creativity in all aspects of life, the continuous search for new and better communication strategies, the need to combine people and messages, the passion of detecting and creating new trends, the accumulation of knowledge and the eagerness for making and achieving our goals - these are the values that create our agency.
Varja Golouh, Managing Director of Imelda Ogilvy
© 2008. Imelda Ogilvy
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