Abanka business communication campign

Abanka products for businesses print ad

Problem

How to address business target group in a relaxed tone of voice that communicates unique and modern service and preserve high bank image at the same time?

Solution

Combination of business stereotypes and nature environment that raised attention of our target group resulted in high campaign awareness and rise in demand.


Why the Imelda Ogilvy Agency? Because of the people, who make the agency!

The love for brands, the creativity in all aspects of life, the continuous search for new and better communication strategies, the need to combine people and messages, the passion of detecting and creating new trends, the accumulation of knowledge and the eagerness for making and achieving our goals - these are the values that create our agency.

Varja Golouh, Managing Director of Imelda Ogilvy