Abanka payment order print ad
Problem
How to inform an older target group about paying bills benefits at Abanka?
Solution
Older people are more economical and take care of their money with care. Lower bill paying costs are a small advantage that is very welcome. With slogan and a lovely picture we informed our target group about lower bill paying costs and differnet way of arranging that at Abanka.
The love for brands, the creativity in all aspects of life, the continuous search for new and better communication strategies, the need to combine people and messages, the passion of detecting and creating new trends, the accumulation of knowledge and the eagerness for making and achieving our goals - these are the values that create our agency.
Varja Golouh, Managing Director of Imelda Ogilvy
© 2008. Imelda Ogilvy
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