Billboard
Flyer
Facebook landing page
Facebook app 1
Facebook app 2
Problem
Abanka wanted to continue communicating their subbrand Akeš on social network, most used by high school pupils and students alike – Facebook. At the same time they wanted to present the benefits of dedicated saving and modern banking products, which make saving easier.
Solution
Together with Abanka we created integrated and interactive campaign with emphasize on Facebook application Akeš ti izpolni željo (Akeš grants you a wish). Application users can follow their wishes by saving virtually. If they save enough, they can take part in a prize draw and win their wishes.
Abanka invited members of Akeš community with e-invitations and bonus codes. We attracted students who haven’t yet joined the community with bonus codes on flyers and digital screens in buses. We also created Facebook ads, web banners, page peel banners, an ad for cinemas and indoor billboard.
The love for brands, the creativity in all aspects of life, the continuous search for new and better communication strategies, the need to combine people and messages, the passion of detecting and creating new trends, the accumulation of knowledge and the eagerness for making and achieving our goals - these are the values that create our agency.
Varja Golouh, Managing Director of Imelda Ogilvy
© 2008. Imelda Ogilvy
| Contact
| Sitemap
| Authors
