Akeš - tv ad
Akeš - city light 1
Akeš - city light 2
Problem
Slovenian bank Abanka wanted to refresh their sub-brand called Akeš, which targets students and high-school youngsters. It offers them financial solution, tailor made to fit their needs.
Solution
Together with Abanka we created a new communication strategy for Akeš sub-brand. We refreshed Akeš brand identity and image and launched a campaign in which we promoted Akeš’s ability to fit financial needs of targeted group. Focal point of campaign is a website called Akademija Akeš (Akeš Academy, www.akes.si), which provides humorous financial advice to target group. They can watch lectures on-line and take a short exam. Well-known Slovenian stand up comedian and TV presenter took part in campaign as professor Banko, he also played various other roles in web videos dubbed practical demonstrations of useful finances. All elements of campaign invite target group to visit Akademija Akeš website, enjoy it’s content and get information about Akeš products. We created web videos, TV ads, print ads, citylights, web banners, flyers, giveaway gifts and POP advertisements.
The love for brands, the creativity in all aspects of life, the continuous search for new and better communication strategies, the need to combine people and messages, the passion of detecting and creating new trends, the accumulation of knowledge and the eagerness for making and achieving our goals - these are the values that create our agency.
Varja Golouh, Managing Director of Imelda Ogilvy
© 2008. Imelda Ogilvy
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