Problem
1001 CVET is the biggest Slovenian tea brand of over 40 years. Through all those years of intensive market presence it became a Slovenian national symbol, stirring feel-good emotions and health relations. This year they launched new campaign and refreshed their communications.

 
Solution 
Together with 1001 CVET we created communication campaign, with which we remind our target group that beautiful moments – like drinking tea – have to be shared. At the same time we communicated new tea varieties. Basis for our creative concept are different moments in which tea is usually drunk. 1001 CVET is also sponsor of Slovenian Ski Team, so we invited Petra Majdič (Slovenian cross-country skier and Vancouver medalist) to join our campaign. People can share beautiful moments with her and support her when she is competing. Together with usual communication channels we also created tea parties with Petra Majdič, where attendees can drink a cup of tea with her and share beautiful moments.