1001 CVET - Scene from TV ad
1001 CVET - TV telop
Problem
Tea brand 1001 CVET shares the finest moments with us since 1964. Parent company Žito follows the need of adjusted communication for different target groups and different types of tea. 1001 CVET is a long-time sponsor of Slovenian ski team and Petra Majdič’s personal sponsor. Petra is a legendary Slovenian cross country skier and Olympic medalist, she helped 1001 CVET develop a new tea – Taste of Victory. Žito wanted to start the tea drinking season (late autumn to early spring) with a special campaign.
Solution
We created an innovative TV ad to help promote new teas – Orange Potion and Christmas Tea. Petra Majdič appeared in the ad alongside with other ski team members: Rok Marguč, Robert Kranjec, Matic Skube, Vesna Fabjan and Jakov Fakov.
The love for brands, the creativity in all aspects of life, the continuous search for new and better communication strategies, the need to combine people and messages, the passion of detecting and creating new trends, the accumulation of knowledge and the eagerness for making and achieving our goals - these are the values that create our agency.
Varja Golouh, Managing Director of Imelda Ogilvy
© 2008. Imelda Ogilvy
| Contact
| Sitemap
| Authors
